ANALYSIS OF ONLINE MARKET SYSTEM DESIGN STRATEGY BASED ON EXTERNAL AND INTERNAL FACTOR EVALUATION MATRIX
Alusyanti Primawati*, Aulia Paramita, Lukman, Itsar Bolo Rangka

Universitas Indraprasta PGRI, Jalan Raya Tengah No. 80, Jakarta Timur 13760, Indonesia.
*alus.unindra23[at]gmail.com

Abstract

The development of e-commerce or e-Market technology today creates a culture of Smartphone usage as the main media in communicating and doing business so it makes the opportunity to be utilized in overcoming every conventional issues in doing business. One of the issues in Pasar Tanah Abang is the congestion due to the large number of visitors coming from outside Jakarta. Therefore, a proper market development strategy is needed. The method used in this research was SWOT (Strengths, Weaknesses, Opportunities & Threats). The strategy is composed of the calculations described in the EFE (External Factor Evaluation) and IFE Matrix (Internal Factor Evaluation). The results obtained from this research explain that the strategy of market development by designing the Online Market application is legally specific for the official seller in Pasar Tanah Abang is one of the right strategy in overcoming the issues in Pasar Tanah Abang. Furthermore, the design of Online Market System application for PasarTanah Abang (Blok F) produced in this research is part of the implementation of market development strategy.

Keywords: SWOT Analysis, Matrix EFE, Matrix IFE, Online Market System, Pasar Tanah Abang

Topic: Computer Science